Everyone is familiar with the idea that your website should be optimized for the search engines. But many people are not aware that this same SEO strategy should be applied to your articles as well. An article with proper SEO keyword usage will get a much more attention from the search engines than an article without keywords.
Proper SEO keyword usage should be in the area of 2% to 5% of the total number of words on a page. Using this technique, your articles will get a much higher ranking in search engine results. In fact, I have had some of my well optimized articles appear in 7 of the top ten listings on page one.
There are many keyword optimizing tools available. But, if you do not have access to software, you can use an alternative (and much slower) method. Paste the document into your word processor and do a word count. Then select ‘find’ and type in the keyword that you are optimizing for. Count the number of times that your keyword appears. Finally, do the math. Divide the number of times your keyword appears by the total words in the article. Multiply the result times 100. The resulting answer is the percentage of your keyword to the total number words. Ideally, it should be a number between 2% and 5%.
If your calculation indicates that your keyword percentage is greater than 5%, rework the article. Some search engines will penalize your article if the keyword is over-used.
So, if you want to maximize the chances that your article will get good search engine attention, use proper SEO tactics and optimize it using the techniques above. These SEO tactics can maximize page views, income and traffic. Remember, the best article is the one that gets the most page views.
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